shug
Blue-collar trade. White-collar profit.
The Pricing Calculator
Know Your Numbers
Stop guessing what to charge. Plug in your real costs and Shug tells you the price that actually pays you — overhead covered, profit built in.
Your numbers
{{ overhead }}%
Trucks, fuel, insurance, software, office — your cost of being in business.
{{ profit }}%
What's left for you, the owner — after everything's paid. Aim for 15–25%+.
Charge this
{{ priceStr }}
≈ {{ perHourStr }} / labor hour
Job cost (labor + materials)
{{ directStr }}
Overhead recovered
{{ overheadStr }}
Your profit
{{ profitStr }}
The "cheap guy" charges just his cost — {{ directStr }} — and pockets nothing for overhead or himself. Your price keeps {{ gapStr }} on this one job. {{ gapLine }}
Charge more. Do fewer jobs. Make more money.
Want the scripts to defend this price when a customer pushes back? Grab the free Shug playbooks at:
joinshug.com
Price = job cost ÷ (1 − overhead% − profit%), so overhead and profit are true shares of revenue — not afterthoughts. Your numbers save automatically on this device.